Transforming Technology Through Human-Centered Design

Director

I holistic drive teams (and clients) to find solutions

I have experience as a Director of Product Design, Product Manager, Project manager, and BU Manager.


T-shaped Designer

I'm a Product Designer. 

I do my best as a UX expert but am also proficient as a researcher and prototyper.


Shaped Experiences for World-Class Brands Across Industries through consulting

Automotive & Manufacturing
BMW, Stellantis

Banking & Financial Services
Intesa Sanpaolo, Unicredit, Sella, Nexi, AXA, Azimut Holding

Yachting
Azimut Yachts

Wellness & Lifestyle
Jacuzzi

Logistics & Trade
DB Schenker, Messe München

Technology & Electronics
Mouser Electronics

Consumer Goods
Kraft

Music Rights Management
ICE Services

Key skills

Strategic Leadership
Product Vision, Team Development, Cross-Functional Collaboration, AI Strategy, Performance Metrics

Design Philosophy
Systems Thinking, Data-Driven Decision-Making, Human-Centered Design

Design Expertise
User Experience / Interaction Design, Visual Design, UX Research

Project & People Management
Hiring, Mentorship, Goal Setting, Remote Team Leadership, Stakeholder Relationship-Building, Cross-functional collaboration, Change enablement

Analytical & Organizational Skills
KPI Development, Customer Satisfaction Metrics, Agile

Tools
Figma, Adobe Creative Cloud, Jira, Confluence, Miro, Microsoft 360, G Suite, Slack, Zoom, ChatGPT, Prezi, Infogram, Mode, Hotjar, Lyssna

The most effective means of conveying my essence is through the perspectives of others. 

Championing users

"She is committed to enhancing user sessions, customer feedback, and establishing new feedback channels while also championing budgeting and resource acquisition for a stronger research program."
- E.

"She has dedicated significant effort to bringing the company closer to its customers."
- J.

Team Management, Leadership, Communications

"Manuela is a natural leader with strong empathy, able to tackle challenges head-on while staying open to new ideas. In 2023, she successfully aligned the design team with new goals and navigated team formations. She addressed complex HR situations with heart and strategy."

- E.

“Manuela quickly adjusts processes based on feedback and stakeholder needs. She credits others for their contributions and handles operational tasks while uplifting team morale." 

- J.


"Her role goes beyond leadership, actively facilitating design activities, tracking feedback, and maintaining team alignment while also brainstorming and presenting innovative ideas."
- D.

Working with agency

"Manuela acts with initiative, often identifying solutions independently before discussing them. She strongly commits to personal growth and actively applies feedback."

- K.


"She is proactive in responding and giving feedback, always asking the right questions."
- E.


"Manuela is hands-on without being overbearing, flexible with solutions, and advocates for designers to exceed expectations, providing the necessary tools and budget."

- D.

Leading with compassion

"Manuela deeply cares about her team, which is evident in how she runs meetings and fosters team interaction. She regularly seeks feedback, contributes to cultural channels, and has built a strong team culture."

- E.


"I feel comfortable reaching out to Manu for help, and she quickly takes action, ensuring alignment with stakeholders." 

- D.


"She cares deeply about the team and individuals, making us feel united and connected." 

- G.


"Manuela always checks in with me personally, bringing positive feedback from others, which is essential in a remote work setting." 

- K.

Highly organized and thoughtful

"Manuela is consistently organized, prepared, and proactive, always coming to meetings with agendas and notes. She is responsive and takes the initiative to create collaborative virtual spaces."

- T.


"Manuela stays on top of industry trends despite her busy schedule. She regularly shares valuable insights on competitors, design, and coding updates, helping us stay informed while focusing on sprint goals." 

- D.