Director of Product Design · AI Strategy · Munich 🇩🇪
01 — About
20+ years translating product vision into measurable outcomes — at scale, across sectors, and now at the frontier of AI.
I lead product design and research organisations at Prezi & Infogram, where design strategy directly drives revenue growth for 160M+ users. I operate at the intersection of C-suite vision, engineering capability, and market opportunity — shaping the product decisions that compound over time.
Before SaaS, I held full P&L ownership running a UX business unit at Reply, delivering digital transformation for EMEA's largest financial institutions. I understand what it means to own results, not just process.
Currently at the frontier of AI-native product development — architecting agentic systems, defining how organisations integrate AI into their product DNA, and building the teams that make it real.
Signature Strengths — Gallup CliftonStrengths & Strengthscope
02 — Perspectives
03 — Experience
Director of Product Design and Research · Remote
Driving design AI transformation across Prezi & Infogram to translate user experience into business growth across 160M+ customers.
Manager Customer Experience & UX Lead · Italy & Germany
Held full P&L ownership of the UX Business Unit at Reply — managing revenue, profitability, and a $2.5M+ budget. Led the digital transformation of Intesa Sanpaolo (EMEA's leading banking group), earning Forrester recognition for digital excellence. Scaled the organisation from a senior unit to 30+ professionals across multiple countries, integrating managers and ICs into a high-performing structure.
04 — Education & Certifications
05 — Advisory & Speaking
I work with design executives, product leaders, and organisations navigating AI transformation and the next stage of growth.
Available for executive coaching, strategic advisory, and keynote speaking. For emerging design leaders, I offer free sessions via ADPList.
Available for executive advisory, board-level engagements, keynote speaking, and strategic conversations about AI, product leadership, and organisational transformation.